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How to use Design Atlas | What gets assessed | Responding to findings
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2 What gets assessed
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  Design Attitudes  

Design investment will succeed when everybody within a business has bought into its importance to the firm. At some point most employees will be involved in the implementation of design solutions, whether they be a new product, website or working environment. It is important therefore that the working culture within the business is receptive to design ideas and understands the contribution that they will make to the company's future.

Evidence that might be accessed
bullet When staff are quizzed about design, how positive are they about design investment? Do staff think of the business as being design driven? What responsibility have staff been given to implement design decisions?
   


How positive are attitudes to design within the business?

Level 1
Design is viewed as a cost rather than as an investment by a majority of employees

Level 2
Design investment is tolerated as a necessary evil by most employees, but is always seen as someone else's responsibility

Level 3
A majority of employees recognise that design investment is important and are willing to contribute to the development and implementation of design solutions within the business

Level 4
Everyone in the business understands that investment in design is essential and works as a team to champion design in all business activities

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what gets assessed
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