The initiation, development and implementation of a design solution requires commitment from across a business. As with most activities the attitude of senior staff is fundamental to success. Senior management have an important role to play in making timely decisions during the design process. They must also act as champions of design within the business explaining the benefits of appropriate design investment to both internal and external audiences.

Evidence that might be accessed

How committed are senior management within the company to design activity?

Level 1
It is difficult to obtain interest and commitment from senior management to important design decisions

Level 2
Senior management demonstrate some interest in design with individual projects and will make key decisions about deign activity but with frequent delays

Level 3
Senior management are enthusiastic about design within individual projects and will make key decisions about design activity with minimum of delay

Level 4
Senior management champion the role of design in developing all aspects of the business, they are effective in decision making and are continuously seeking to improve communication and decision making channels