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How to use Design Atlas | What gets assessed | Responding to findings
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2 What gets assessed
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  Design Planning Horizons  

Plans by their very nature focus on the future. When considering design investment a long term view is particularly important, if a business is making one off design investments in response to individual business needs then opportunities for building a coherent product range or clearly articulated brand will be lost. If the business can take a long-term view and begin to make predictions about future design needs opportunities for greater synergy will be created

Evidence that might be accessed
bullet The company's business plan - how far into the future does this articulate business plans?
bullet General questioning of business planning activity: How far into the future does the business think when planning activity? For example, does the business consider future product generations when planning the next product?


How focused and forward thinking are the company's plans for design?

Level 1
Design is considered in the short-term to deliver an individual business objective

Level 2
Design is considered in the short-term as a means of delivering on several business objectives

Level 3
Design is considered in the short-term and medium term as a means of delivering on several business objectives

Level 4
Design is considered as an integral part of all short, medium and long term business objectives


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what gets assessed
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