Having examined the level of general process awareness within the business it is useful to explore perceptions of the design process. In some organisations this has been clearly identified generally being described as a series of activities starting with the initial idea for a new product, service, working environment or communications material, moving through to full implementation as a design solution. Sometimes the design process forms part of another broader business process, for example new product development or brand management and development.

Evidence that might be accessed

Does the business understand where design fits within its processes?

Level 1
The business has no awareness of where design fits within current processes

Level 2
The business has some understanding of where design might contribute within current processes

Level 3
The business has complete understanding of where design can be built into existing processes

Level 4
Having integrated design into its existing portfolio of business processes the company is actively engaged in continuous design process improvement