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How to use Design Atlas | What gets assessed | Responding to findings
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2 What gets assessed
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  General Planning Communication  

Even if a business creates well-grounded business plans their effectiveness will be dependent on clear communication to all those involved in implementation. This is an important issue, particularly where design is involved, as many individuals across an organisation will have a role to play in implementing plans and ensuring objectives are delivered. The general planning communication question explores the level of communication across the business.

Evidence that might be accessed
bullet Existing communication channels, meetings, newsletters, workshops, websites, general discussion - how effectively are business plans communicated through these routes?
bullet General questioning of communication routes throughout the business. How does the business ensure everybody understand the overall strategic direction of the business?


Are plans and objectives communicated clearly to all relevant company staff?

Level 1
Plans and objectives exist only in the minds of one or two key individuals

Level 2
Plans and objectives are discussed in an unstructured way within the management team

Level 3
Plans and objectives are communicated in a structured way within the management team

Level 4
Plans and objectives are communicated widely with all company staff receiving relevant information updated on an appropriate basis


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