How to use Design Atlas | What gets assessed | Responding to findings
	3 Responding to findings
	Resources, People and Culture for design     General resource allocation If a business is poor at assigning resources to any form of project activity it is unlikely that it will be in a position to support design investment effectively. Advice should be given to the business about business planning and resource allocation in a general sense before money is spent on design. This can be achieved through engaging external advice or by training of staff. Design resource allocation Businesses can be poor at assigning resources to design activity when the impact of that investment is unclear. It can be useful to explain to a business both the short term and long term benefits that might accrue from design investment in both tangible and intangible terms. The Design in Business textbook contains a chapter providing advice on design investment decisions. Design skills If the business has no access to suitable design expertise consideration needs to be given to in-house development of expertise or partnership with external design agencies. Information on local design agencies should be available from regional business support agencies such as Business Links, Scottish Enterprise, the Northern Ireland Design Directorate and Welsh Design. Design organisation The business may have limited experience of team working. Establishing the design process being used within the organisation can be a very useful start point in identifying ways to improve the organisation of design projects. Design commitment If the business has no access to suitable design expertise consideration needs to be given to in-house development of expertise or partnership with external design agencies. Information on local design agencies should be available from regional business support agencies such as Business Links, Scottish Enterprise, the Northern Ireland Design Directorate and Welsh Design. Design attitudes The business may have limited experience of team working. Establishing the design process being used within the organisation can be a very useful start point in identifying ways to improve the organisation of design projects.